Turi and TuriBorgoAntico with Puglia at BIT Milan
- TuriBorgoAntico
- Feb 13
- 3 min read
Turi presents its strategic path towards becoming a DMO with the project “Cuor di Sapori”
Borsa Internazionale del Turismo · Regione Puglia · Graf Srl
Milan – Yesterday at 1:00 pm, at the institutional stand of the Regione Puglia during the Borsa Internazionale del Turismo (BIT) in Milan, the initiative “Cuor di Sapori” was officially presented. The project forms part of a broader territorial structuring programme launched under the brand TuriBorgoAntico.
During the presentation, the strategic programme entrusted to Graf Srl — initiated in August 2025 — was outlined. Its objective is the creation of a Destination Management Organisation (DMO) and the transformation of Turi from a simple place into an organised, recognisable and competitive destination.
From place to destination: a structured vision
The journey began in October 2024 with the project “TuriBorgoAntico – Il Borgo della Felicità”, supported by municipal patronage. Participation in BIT Milan and BTM Bari marked the first stages of national positioning.
The declared objective is clear:to transform Turi into a destination capable of attracting visitors, inspiring emotion and generating longer stays — not merely overnight bookings, but a fully integrated ecosystem of experiences.
The project is based on three core pillars:
Structured experiences
Shared identity
An active and engaged community
The tools implemented: an integrated territorial infrastructure
The report presented at BIT highlighted the creation of a coordinated system integrating digital platforms, communication, belonging and commercial offer.
Digital Area
Web portal and App as a comprehensive territorial hub
Organic positioning on Google
Social storytelling hubs (Instagram, Facebook, YouTube)
Community & Belonging
Launch of the Exclusive Card
Activation of a database of 33,480 email marketing contacts (Italy and abroad)
Outdoor & Indoor Communication
Installation of multimedia totems and dynamic signage
Informational materials and branded window decals for the commercial network
Commercial Area
Creation of bookable Experiences
Territorial tasting menus
Promotional B&B rates
Voucher-based organised stay packages
The system has been designed to serve two interconnected audiences: tourists seeking authentic, easily bookable experiences, and local operators requiring coordinated tools and structured visibility.
“Cuor di Sapori”: gastronomy as a destination driver
Within this strategic framework, Cuor di Sapori represents the identity-driven element that enhances the local food and wine supply chain as narrative, experiential and commercial leverage.
It is not a standalone event, but a structural positioning tool connecting restaurants, producers, traditions, themed menus and immersive experiences.
Towards a DMO: an extended territorial vision
The project looks beyond municipal boundaries. Turi positions itself as the organised and driving heart of a broader territory stretching from the Murgia plateau to the Adriatic coast, integrating landscapes, identities and traditions into a shared vision.
The message delivered at BIT is unequivocal:Turi is ready for a DMO.
Destination-building does not emerge from isolated initiatives, but from coordinated strategy, concrete instruments and a community willing to work together.
Statement
“A beautiful place is not enough — it needs a project. Turi has a project: TuriBorgoAntico.Today Turi demonstrates that it has built it with method, vision and tangible operational tools.Cuor di Sapori is the symbol of a territory that does not merely narrate itself, but organises itself to be chosen — becoming the beating heart of a wider geographical area ready to embrace experiential tourism.”
Present at the event:
Daniela Dibello, Councillor with responsibility for Tourism
Lilli Susca, Councillor for Marketing
Francesca Colombo, CEO of Graf Srl
For further information
TuriBorgoAntico
Phone: +39 352 0289232
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